I would focus on highly motivational books that will make him WANT to read — akin to coating the broccoli with chocolate. Comic books, magazines, driver’s manual, books that deal with things he’s very interested in (motorcycles, electronics, pets, etc.). Reading comp results from practicing reading. Also, be sure your son sees you reading. He’ll get the subtle message that reading is important. Keep newspapers around the house for him to pick up. Get a sub to Reader’s Digest. Immerse him in words!